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This startup says the #1 purchased item during SF Bay Area storm might surprise you…
Written by Sarah James ·
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SUMMARY
- A record-breaking storm flooded dozens of Bay Area cities, and Tomo's data team tracked what customers bought during it.
- The #1 purchased item wasn't a typical storm essential like canned food or umbrellas — it was dog collars and leashes.
- Pet spending among Gen Z nearly doubled during the pandemic, and U.S. households now spend about $700 a year on pets.
- Contact Tomo to find out the second and third most-purchased items during the storm.
A Record-Breaking Storm
If you or your friends and family live in the Bay Area, then you've probably been hearing a lot about the recent storm, leaving dozens of cities and cars flooded.
Tomo's data team gives an inside scoop on what their customers were spending during this near-record worst rain storm in 173 years — and the purchase item might surprise you.
The Surprising #1 Item
Usually, we see people buying items that are essential during a storm, like: non-perishable canned foods, first aid kits, umbrellas, and other winter storm gear. But the #1 item purchased from our Tomo customers were (drumroll, please) ~ dog collars/leashes. Yes, that's right, pet-related items were #1 most purchased during the storm. I guess this makes sense since the COVID pandemic resulted in a lot of new fur parents.
Did you know that on average, annual household spending in the U.S. on pets was $700 in 2022? TomoCredit consumer data shows that spending on pets among the GenZ population nearly DOUBLED during the pandemic!
Contact us to learn what the 2nd and 3rd most purchased items were during the SF storm.
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